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Research papers

Contribution of typological studies to the elaboration of an advertising strategy

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
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Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy


Research papers

Contribution of typological studies to the elaboration of an advertising strategy (French)

Interest has been shown for some years now in psycho-sociological studies ("Life Style"). What we are presenting in the following pages is an illustration of the interesting features and of the operational use of this type of approach, when its...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Frédérique Madrières, Daniel Caumont
Company: Nestlé
June 15, 1976
×

Citation

Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/contribution-of-typological-studies-to-the-elaboration-of-an-advertising-strategy-french-